chifer
S
internacional
A 360° Approach to FMCG Distribution
We support our partners throughout the entire value chain. From brand selection and pricing strategy to market presence, marketing execution, and long-term growth.
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Our way of working is hands-on, structured, and adapted to each market reality.
Market Presence & Distribution
Depending on the market and brand strategy, we support different distribution models:
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Traditional trade
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Modern retail
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Specialized channels
We work side by side with local partners to strengthen in-market execution and brand visibility.
End-to-End Value Chain
We don’t just place products in the market.
We design the complete value and pricing chain: from the factory gate to the consumer shelf, to evaluate competitiveness and ensure the right positioning from day one.
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By mapping all cost components and margins, we:
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Identify pricing risks and opportunities
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Benchmark against competitors
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Validate distributor and retail margins
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Secure a consistent and competitive go-to-market strategy
Marketing & Brand Activation
We help transform strategy into market reality through marketing actions adapted to each country:
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Point-of-sale materials (POS)
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Product presentations and sales catalogs
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Market-specific communication support
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ATL activities (billboards, TV, radio)
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Digital & social media campaigns
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Trade marketing and in-store activations
These initiatives help strengthen brand positioning, increase visibility and accelerate consumer awareness.
Trade Marketing
Medical Marketing
ATL Marketing
